Sales Process

Looking for a way to create an engaging and effective product demo? Look no further than a story-led demo! In this episode of the How to Succeed Podcast, Nick Capozzi will join us to discuss the power of story-led demos and how they can help you succeed.

Practice makes perfect. Just like pro golfers, sales experts can't expect to improve without putting in rounds. Discover the similarities between Sandler trainers and pro golfers.

In this episode, we sit down with Duane Cerny, the author of Dead People’s Things, to discuss the sales lessons from selling vintage furniture and clothing. Duane explains how he decided to switch career paths from a lawyer to a business selling mid-century modern furniture when he was around the age of 30.

This episode features Brad Ferguson as our guest. We talk about how to create a 30-Second Commercial successfully. Brad advises salespeople to target their ideal clients and specify the issues that others are facing that they can resolve.

Sales people can be one of the most difficult types of employees to manage. They're often working on commission, which means they have an incentive to sell as much as they can. This can make them less likely than other employees to listen to their managers or take criticism from customers. It also means that they may try to sell even when it's not appropriate or pushy in order to get a sale.

There are four predictable steps that impact all major purchase decisions. Do you know what they are?

In an article originally published at Forbes.com for the Forbes Business Development Council, Sandler CEO and President David Mattson details the modern buyer’s journey.

Salespeople who are successful start by putting in place good processes and using them every time. You need a training program that makes people confident, curious and excited about sales. Here are some of the things we teach our trainers at Selling Success.

The sales process has changed significantly in recent years. Prospects are now much more informed about their options and the buying process than they used to be, so salespeople must adapt their approach accordingly.

This article focuses on the stages of the buyer’s journey that matter most to salespeople- Engagement, Consideration, Decision, and Advocacy. We must meet buyers wherever they are in this journey and not where we have traditionally started our own process.